Canadian Tire
(Mock-Up)

Campaign Strategy|Print|Social Media

This Canadian Tire strategy aims to reignite the joy of in-store shopping for Canadians, who have become weary of spending their hard-earned money outside their homes, in these uncertain, post-COVID-19 times.

Recognizing that shopping is an experience of exploration and self-fulfillment, the strategy positions Canadian Tire stores as adventure destinations, where shoppers embark on exciting journeys to discover the best for their homes.

Inspired by the growing popularity of adventure-themed activities, the content adopts an adventurous and daring tone, capturing the thrill of exploring the unknown.

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"Adventure" - Mock Print/Display Ad
"Jungle" - Mock Instagram Square Post
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