Callebaut Chocolate
(Mock-Up)

With out-of-home chocolate consumption and purchases plummeting due to lockdowns, Callebaut needed to look outside their usual audience of chefs and artisans, instead turning towards your average home cook, sitting at home and afraid to go outside.

This Callebaut campaign aims to empower home cooks during the height of the pandemic, transforming them into confident artisans capable of creating comforting memories with every dessert.

By demonstrating the ease of creating artisan-level desserts with Callebaut Chocolate, the campaign aims to instill a sense of mastery and optimism, encouraging consumers to not only indulge in their creations but also regain the confidence to venture back into the world and buy more!