Mehrwerk Rebrand
Internal and External Brand Strategy | Website | Social Media | Sales Collateral
At the beginning of 2025, Mehrwerk GmbH wanted to be loud. They needed a brand identity that matched their status as an innovative thought leader in value-added services.
As part of the marketing department, I was part of the team that led the successful implementation of the rebrand. From effectively communicating the news at the new year’s party to ensuring internal adherence to the new corporate identity and advertising the new brand to existing and new customers.
As part of this project, working together with our partner agency, I devised the strategy for both internal communication material and external sales collateral, the new PowerPoint look and feel, and the copywriting strategy for both the English and German versions of the website as well as our corporate social media account.
In short, I ensured that the new brand was cohesively understood both by my colleagues as well as our customers.
